Skip to main content

Damn You, Jobs!

Steve Jobs is a genius. He manages to make the most crappy products instant best-sellers.

But he does not stop there. He manages to make his customers feel stupid when his product does not work and blames their lack of understanding. And people feel stupid.

Take the example of the iPhone. This crappy phone has all the features that may be found in any Android. However, you cannot change the battery of the phone yourself, the phone takes up to 15 minutes to boot up (a friend of mine has an iPhone, because of the boot time, he cannot afford the phone to switch off), and most annoying of all, you cannot even fit your own SIM card in that phone. It has to be hacked to microSIM proportions before it can be used. That simply means that one cannot use the same SIM card in any other phone. Shipping the phone for repair incurs a courier charge comparable to the cost of a new phone. And yeah, many people are locked on to their network service providers due to the iPhone.

The iPad. Every sane person wondered why anyone would buy the iPad, a tablet so useless that it did not even support multi-tasking. I mean, the iPhone has multi-tasking, then why not the iPad. Unfortunately, there are very few sane people in the world. The iPad too was a hit.

The MacBook Air. The world's thinnest notebook. Or is it? It does not have an optical drive, does not have more than 1 USB port, and one cannot upgrade memory, hard-disk, or the battery. Still, one has to admit that it is one of the most sought after gadgets today

So how does he do it?

I believe that Jobs has a deep understanding of human psychology. His words are carefully chosen. What he wants is that everyone watching him demo a device must feel that they cannot do without it. And he does an admirable work. He constantly uses words like awesome, amazing, incredible, beautiful, nice, easy and unbelievable. What he tries to do is to act as if he is not an Apple employee, but a third person showing off a latest acquisition, generating loads of envious looks from people across the world, and then, almost everyone wants one of the things he is holding. He follows the well known path promoting the most harmful form of consumerism, one that tells people that they cannot be happy unless they buy.

He sure does an amazing, incredible and unbelievable job, but I am thankful that it does not work on me!

Nevertheless, I am indeed sorry to hear about his recent hospitalization. I hope that he shall make a quick recovery.

Popular posts from this blog

Progressive Snapshot: Is it worth it?

I turned 25 last year, which in the highly mathematical and calculating eyes of the US insurance industry meant that I had suddenly matured into a much more responsible driver than I was at 24 years and 364 days of age. As a result, I expected my insurance rates to go down. Imagine my surprise when my insurance renewal notice from GEICO actually quoted a $50 increase in my insurance rates. To me, this was a clear signal that it was time to switch companies.Typically, I score really high on brand loyalty. I tend to stick with a brand for as long as possible, unless they really mess up. This qualified as a major mess up. As a result, I started shopping for insurance quotes.Two companies that quoted me significantly lower rates (30%–40% lower) were Progressive and Allstate. Both had an optional programme that could give me further discounts based on my consenting to the companies tracking my driving habits. Now, I am a careful driver – I hardly ever accelerate hard. I hate using the brak…

Cornell Graduate Students United: At What Cost?

On Monday and Tuesday, we graduate students at Cornell will be voting on whether or not we want to unionise. Actually, scratch that, only graduate students who hold a TA, RA, or GRA appointment can unionise.This is a shitty arrangement, and I will be voting against it.For those of you who are not aware of how graduate school works at Cornell, you could be on one of many appointments.FellowshipA graduate student on a fellowship gets a stipend and tuition paid without associated teaching or research opportunities. Graduate students on a fellowship typically work towards their own theses, but will be excluded from the unionGraduate research assistantshipsA GRA gives a graduate student stipend and tuition without teaching responsibilities. However, this money comes out of a specific project grant, and the students typically work on their own theses. Students on GRAs magically qualify to join the union, whereas there is virtually no difference between a GRA and a fellowship for the most pa…

Build those noise cancelling headphones

So, here's another DIYLet me start by putting the cart before the horse. I shall start with the credits. This project was done while I was working on my Electronics Design Lab, along with my friends, Srujan M and Indrasen Bhattacharya. The work would not have been possible without the generous help received from the staff at Wadhwani Electronics Laboratory, who ensured that the only thing we did right was to leave the lab on time. This project would also not have been possible without the guidance of our dear and learned professors. It would probably have just about become additional dead weight on the head.Enough with the credits, now, I need to dive right into noise cancellation and how it works.The essence of sound is a pressure wave. The pressure wave, when incident on the eardrum sets into motion the complex mechanisms inside the ear, and after a long path, rather like the Cog advertisement, ends up making some nerves vibrate. The nerves send electrical signals to the brain, …