Supporting a cause on Facebook is the way to go, unless of course, the cause is endorsed by the Prime Minister of India, in which case, either you are an angel or a devil, depending on your political leanings. Recently, the Prime Minister met Mark Zuckerberg, and asked people to change their profile pictures to be overlaid with a tricolour and a network representing digital connectivity. As you can probably tell from my Facebook profile page , I changed my picture. Then stuff hit the fan. Apparently, buried in the code was a reference to , a contentious business venture by Facebook to provide ‘free’ internet to poor people in India. Apparently, what Facebook wants to do is provide Facebook for free, which allows Facebook to tap into a demographic that has since eluded it, and which will also prevent competitors from opening up shop in India – we won't have our own Renren . Now, I support net neutrality, but I don't think that internet.org is about net neutrality. A big co